(DOWNLOAD) "Response to Internet Advertising Among Malaysian Young Consumers/ Response a la Publicite Sur Internet Parmi Les Jeunes Consommateura Malaisiens (Report)" by Cross-Cultural Communication ~ eBook PDF Kindle ePub Free
eBook details
- Title: Response to Internet Advertising Among Malaysian Young Consumers/ Response a la Publicite Sur Internet Parmi Les Jeunes Consommateura Malaisiens (Report)
- Author : Cross-Cultural Communication
- Release Date : January 30, 2010
- Genre: Social Science,Books,Nonfiction,
- Pages : * pages
- Size : 223 KB
Description
1. INTRODUCTION The development of computer technologies has changed the traditional ways of advertising. With the rapid advancement in the computer industry, many companies have made the Internet as part of their advertising media mix to take advantage of the online technologies (Calisir, 2003). The Internet has become a popular advertising platform because marketers found that the Internet has a greater flexibility and control over the advertising materials (Ducoffe, 1996). With the increased popularity of online advertising, it is important to assess consumers' views and the effectiveness of Internet advertising.
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